As each year, the warehouse at the gateway to the Bordeaux vineyards was delighted to welcome Mr Julian Poh, founder of the companies Bordeaux Liquid Gold in Singapore and French Liquid Gold in Selangor, Malaysia, and who Bordeaux City Bond likes to think of as their “ambassador”. On this occasion he was accompanied by some fifteen customers that he was delighted to introduce to a number of Bordeaux’s most prestigious châteaux, Angelus, Haut Brion, Lafite Rothschild… the list was long. The pleasure of getting together for a visit to the warehouse, followed by breakfast, is one that never changes. In fact it even continues in the evening, simply moving to a different and unique venue. More original and surprising each time, this year’s venue was the Bordeaux Museum of Decorative Arts for a private dinner.
The well-known Anglo-Saxon idea of enjoying an afterwork drink with colleagues is becoming increasingly common in France. But for Bordeaux City Bond it’s really nothing new, just like our “day-breaker” exercise session that offers a moment of relaxation in the middle of the day and is now a regular twice-weekly feature. The warehouse continues to innovate and has just organised, for the second time running, an “afterwork” with the staff of the logistics and sales departments of the various wine merchants. A resounding success, it left each of the assistants looking forward to meeting up again for the next “afterwork”. Just one more initiative that makes creating and maintaining business links that little bit easier so that, to put it simply, everyone wants to work together. A third get-together is planned for the early autumn.
Bordeaux City Bond has further strengthened its ties with the business services consultancy Ernst & Young and warmly invited certain of their customers, owners of wine estates in the region, to visit the warehouse. The aim was to present the storage solutions available for their wine, together with some valuable advice on customs procedures. This working partnership between Bordeaux City Bond and Ernst & Young means being able to offer a complete service to the Chinese châteaux owners who have limited or no knowledge in this field.
HONG-KONG, TOKYO, SEOUL : must-visit destinations
From 29 to 31 May 2018, Vinexpo Hong-Kong welcomed more than 17,500 buyers, a 2% increase over 2016. Firmly focused on a Trade-Only clientele it attracted a large number of Chinese visitors, numbers up by 10%, expected to become the 2nd wine-drinking country worldwide in 2021, after the United States. This year the spotlight was on Australian wines. As has become the tradition, the festivities were launched by the prestigious Jurade Gala Dinner on Monday 28 May, bringing together some of the most influential people in the world of wine, notably the owners of major Châteaux with a global reputation. Bordeaux City Bond was of course present, the guests at its table including forwarding agents, lawyers, French and Hong-Kong wine merchants and château owners, all in a particularly festive and convivial atmosphere. The ideal occasion to forge bonds, exchange expertise and consider new professional horizons. A new chapter will be opening for The Jurade in both Singapore and Malaysia at the end of the year.
The morning after, the Vinexpo wine fair, decked out in purple, white and red, opened its doors for the twentieth time. On the same day, Bordeaux City Bond took part in a conference organised at the Grand Hyatt by Ernst & Young, the professional services consultancy, the Bordeaux Gironde CCI and Bordeaux Métropole, on the subject of investing in Bordeaux. The warehouse presentation was warmly appreciated and concluded to loud applause from the audience.
The following days saw a succession of business meetings, lunches and dinners, the ideal opportunity to meet new people, draw inspiration from the experience of others and, as ever, continue heading firmly into the future.
The Japanese wine market is an increasingly open one. From 1 to 4 June, Bordeaux City Bond took the opportunity to meet some of the most influential market operators, with whom it hopes to organise a unique event for current and potential customers.
Seoul, another essential port of call, was also on Bordeaux City Bond’s agenda for meetings with its customers from 4 to 6 June. Korea is today a particularly promising and rapidly growing market, one that no longer passes unnoticed.