In May 2024, Bordeaux City Bond was present at Vinexpo Hong Kong, one of the most prestigious trade shows dedicated to wines and spirits. Held from May 28 to 30, 2024 at the Hong Kong Convention and Exhibition Centre, this event is a crucial rendezvous for players in the sector, attracting over 10,000 trade visitors and more than 1,300 exhibitors from 40 countries.
A must-attend event for the wine and spirits industry
In May 2024, Bordeaux City Bond was present at Vinexpo Hong Kong, one of the most prestigious trade shows dedicated to wines and spirits. Held from May 28 to 30, 2024 at the Hong Kong Convention and Exhibition Centre, this event is a crucial rendezvous for players in the sector, attracting over 10,000 trade visitors and more than 1,300 exhibitors from 40 countries.
An international crossroads
The show brought together over 1,000 exhibitors from more than 30 countries, representing the entire wine and spirits sector. One of the highlights of this year's show was the increased visibility of Bordeaux producers, reinforcing the strategic importance of this market for the Asian region.
A place to meet and share
In addition to stands and tastings, Vinexpo Hong Kong 2024 offered a rich program of conferences, round tables and workshops. These educational sessions covered a wide range of topics, from technology in the wine industry to strategies for penetrating new Asian markets. The show has established itself as a true bridge between cultures, where East and West meet to exchange ideas around a common passion: wine.
A key moment for the Asian market
With the growth of the Asian market, particularly in China, Vinexpo Hong Kong continues to play a strategic role for European players, and Bordeaux producers in particular. The show enables them to meet directly with local buyers and distributors, while adapting their offers to the specificities and tastes of the Asian market. This proximity to Asian customers reinforces Hong Kong's position as the hub of the wine and spirits trade in Asia.
